Interlinking qualitative and quantitative data in the cartographic visualisation of manifold realities can trigger better comprehension of complex matters, through multimodal forms of representing stories in space. As an outreach tool, the Life of BAM portal conveys knowledge about social and infrastructural configurations in the greater area of the Baikal-Amur Mainline (BAM) and Amur-Yakutsk Mainline (AYaM) railroads in Eastern Siberia, through a series of lay-language and visualised ‘episodes’ built into the ArcGIS StoryMaps online tool. It also describes cartography’s conceptual turns and its role in anthropology and ethnography. Our extensive literature review highlights the need for deep self-reflection in the cartographic production of manifold realities and the way in which visualised stories can be co-produced by local people and researchers. In this paper, we explore the methodical, methodological, epistemological and outreach potential – and related challenges – of cartographic storytelling in ethnographic research, based on the online portal Life of BAM. We conclude with potential solutions for development of the geoweb. We point to ways in which Indigenous peoples should carefully assess various components of the geoweb to avoid the misrepresentation, distortion, assimilation, exclusion, and exploitation of Indigenous knowledges and Indigenous ways of transmitting knowledge. Our analysis focuses on issues of data ownership, access, sharing, and appropriation. These three criteria are used to assess what Indigenous communities should examine when engaging with the geoweb and Indigenous knowledges. exploiting and assimilating Indigenous knowledges. undermining Indigenous ways of knowing and of transferring knowledges, and 3. compartmentalizing and distilling Indigenous knowledges, 2. Critical GIS has informed us about the potential issues with the use of spatial technologies in Indigenous contexts, which we synthesize into three themes: 1. Scholars in GIScience and digital geographies commonly argue that, compared to GIS, the geospatial web (geoweb) offers improved opportunities for Indigenous communities to make their own maps, contribute their own place-based content, and tell their own stories. Advances in geospatial technologies over recent years have marked dramatic changes in traditional cartographic practices and conventional geographic information systems (GIS).
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